Hello, I'm Sourav
Hello, I'm Sourav
Sr. Product Designer
at Rapido
Sr. Product Designer
at Rapido
Bringing 11+ years of experience, I create smart, elegant, user-focused products that help people navigate complexity with ease and confidence.
Bringing 11+ years of experience, I create smart, elegant, user-focused products that help people navigate complexity with ease and confidence.
CASE STUDIES
Selected artefacts of problem solving.
PROJECT 1 • 2025
Rapido - Behaviour Shaping of Suspended Captains
A reset built to see if suspended Captains could come back and do better. Around 57% improved, and some moved directly to the high-performance group.
PROJECT 2 • 2021
BlueStacks - Redefining the In-App Currency to Improve Rewards
We redesigned the currency system to make prize rewards easier, clearer, and more useful for both creators and gamers.
THE APPROACH
Designing products that influence behaviour at scale.
11+ years designing mobility and gamified experiences used by thousands of users, driving retention, engagement, performance, and business growth.
My design philosophy is rooted in behavioral design. I believe products are ecosystems of decisions, motivations, and habits. Rather than focusing solely on interfaces, I design systems that guide users toward successful outcomes through clarity, incentives, and feedback. By combining user empathy with data and experimentation, I create experiences that drive meaningful behavior change while delivering value for both users and the business.
THE JOURNEY
Rapido
4+ Years
Sr Product Designer I (Mar 2025 - Present) | Sr Product Designer II (Jul 2022 - Mar 2025)
Led design for Captain Acquisition, Retention, and Performance, helping improve key business and operational metrics. Built the Captain Performance feature from scratch, reducing ride cancellations by 20%, and led the 0→1 design of Hopr Apps's MVP. Improved captain onboarding and rebuilt the Help & Support experience to reduce dependency on customer care. Also designed features like Demand Planner and NDL to improve order visibility, captain earnings, and overall marketplace efficiency.
BlueStacks
2 Years 10 Months
Sr UX Designer (Jan 2022 - Jul 2022) | UX Designer (Oct 2019 - Jan 2022)
Optimized the earning model and tournament transaction experience, contributing to an increase in the Google Play rating from 4.0 to 4.3. Designed Gameshots by game.tv, a desktop application that automatically captures and highlights key gameplay moments for content creation. Led the end-to-end design of the game.tv app, enabling players to monetize gameplay, create content, and share it seamlessly, resulting in a 56% increase in user registrations.
Pristyn Care/Le Chaperon/Blackberrys
Initial Years
Visual/Apparel/Graphic Designer (Jul 2015 - Oct 2019)
Progressed from apparel design to graphic, visual, and UI design, leading end-to-end creative initiatives across three companies. I owned branding, visual systems, and digital experiences, grounding decisions in market research and user feedback to deliver cohesive and effective design solutions.
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SOURAV DAS
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